Interpretability & Observability
Interfaces for AI Products.
I'm Rob Sutcliffe — a data visualisation engineer with 20 years of frontend craft,
now focused on making machine learning models legible to the people who use and audit them.
Our Services


Dashboard Audit & User Testing
A senior dataviz review tested against real users completing real tasks, so you know exactly what to fix and in what order.


Dataviz Engineering
A custom chart, explorer, or dashboard feature, engineered end-to-end. Designed, built, tested, documented, and handed over so your in-house team can extend it without rewriting.
Latest Insights
Optimising UI for the new INP Web Vital
Introduction To Tidy Data Principles
Latest Case Studies

AI Treemap Generator
Use various AI models to categories open ended survey responses and check with a the user at various stages if the categories are useful and accurate.

Economist Intelligence 75th Birthday
A microsite for The Economist Intelligence 75th anniversary. I worked directly with the designer, strategist, and client to design and develop a unique one-off site.