This project was conceived and built over a weekend at 'Bath Startup Weekend' 2012. I was the designer of the project.
The challenges associated with this project are the time constraints of only having a weekend. I designed and built while the other three members of my team researched the market which meant the brief was ever changing. But also the stakeholders on the project were present for it's entirety.
An interesting insight from this project was about the speed that a minimum viable product can be created and the gradual transition from research to generating feedback loops can be sped up too. The first version of the product is all about testing assumptions and they are normally wrong so the faster we can test those assumptions the better. The deliverables on the project were very minimal and my prototype was manly used to build trust at the presentation stage.